I remember the same type of critiques about e-learning courses 15 years ago.
I’m sure you’ve heard the buzz about micro-learning or read some of the blogs that are on fire with postings and discussions about whether these small chunks of information are really learning or even work at all. So if we know where this productivity “leak” is coming from, how do we plug it up? One alternative is to offer another reliable source of information that is as easy and quick to use as Google or YouTube, but doesn’t have those other distracting videos one click away. That would calculate to over $2 million dollars of wasted time a year! BTW this formula makes a great PowerPoint slide if you’re presenting your case to the CFO. Let’s say you have 275 employees that average $15.00 per hour. If you do some quick math (taking the total number of employees, x average hourly wage, x 250 average annual work days, x 1 or 2 hours wasted per day =) you rack up some significant costs very quickly. Of course, Google and YouTube don’t require that much time to deliver information, but the research shows that once folks go out to find this information they also start to peek around at other funny videos or get caught up in non-work related Internet timewasters. In fact, this research shows that employees waste an average 1 to 2 hours or 25% of their day looking for solutions. What is this hidden treasure? There’s a ton of research (McKinsey, IDC, Interact, Harris Poll, and Quandra) that suggests employees spend a significant portion of their day scouring and searching the Internet looking for information to help them be more productive at work. So what does treasure hunting have to do with today’s training and development world? Well, what if you could find “buried treasure” right under your nose… a hoard that has the potential to yield thousands or even millions of dollars for your organization? Imagine in your next performance review, when your supervisor asks, “What did you accomplish this year?” And you respond with a Cheshire Cat grin, “Not much, other than, I did save the organization a million dollars!”
Now in its 4th season, each episode usually turns up nothing of significance, but always manages to end with some type of cliffhanger like a fuzzy video picture of something that seems to glimmer like gold but turns out to be a flash of a common mineral! The Lagina Brothers are now conducting the most ambitious effort yet with heavy excavation equipment, sophisticated precious metal detecting technologies and large video production budgets. Oak Island has even attracted some famous hunters including a young F.D.R. For almost a century seekers have spent many small fortunes and lost several lives trying to find this illusive prize. Located just off the coast of Nova Scotia, this little islet was supposedly the burial site of Captain Kidd’s pirate treasure. In this series, two brothers Marty and Rick Lagina, excavate the infamous Money Pit of Oak Island. But the one that baffles me the most, and sucks me in every time to watch, is The Curse of Oak Island. Another show, The Prospectors, has teams of rock hounds mining for pockets of aquamarines and agates in dangerous mountain crags in the Rockies. American Pickers has Mike and Frank (from my state of Iowa) searching through jammed barns and sheds of serious hoarders looking for hidden collectibles. When I get time to watch TV, I’m drawn to a certain type of “reality” show that has someone searching for lost treasure.
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